5 Creative ways Attractions can master Social Media
We have a riddle for you… what is something that allows you to stay in touch with people all over the world, find the best product recommendations, and is also a video streaming service?
It can’t be any other than the one and only social media.
No wonder it's the most popular online activity. Social media is so versatile in the ways it can be used, which is exactly what attracts everyone to it. According to Statista, in 2022, there were over 4.59 billion social media users worldwide. That’s more than half of the total global population, and this figure is only projected to grow in the years to come.
Do you know what that means? It gives marketers endless opportunities to connect to potential customers.
Take this as your sign to start being more active on social media. And if you don’t know where to start, we are here to give you 5 ways to master social media this year, including some examples.
1. Focus on video content
A picture might be worth a thousand words, but a video is worth more than that. In the last few years, we have seen a significant rise in the popularity of video content, especially with social media platforms such as TikTok and the Instagram & Facebook Reels feature. And we get it, they are engaging, entertaining, and can be used in a variety of ways.
Take Drayton Manor as an example, they have found a very creative way of showing some of the great rides in their venue with the use of TikToks, and we can’t get enough of them, and neither can their 75K followers…
Look at it go 🤯 #fyp #foryoupage #foryou @zamperlarides #DiscoverVikings #DraytonManor #zamperla #themeparks #themeparktiktok #loki #vikingtok #coolrides♬ original sound - Drayton Manor
And you can learn how to step out on social media directly from their digital content executive Danielle Nicholls in the first edition of ‘Convious in conversation with…’.
2. Win your visitors with a good laugh
Laughter is for sure the best remedy for anything, even for your social media strategy.
Ice Mountain Adventure Park is sharing some relatable Instagram Reels. Not only is it funny, entertaining content, but it also helps the attraction promote its latest offerings. Take a look at this video showing what a usual Monday morning looks like for any ski lover.
3. Keep up with trends
Following already existing trends is key on social media. Apart from being an endless source of inspiration when creating content, it helps you gain more exposure and ultimately, enables you to be trending as well. Some things you can start doing are using popular audios for videos, using pop culture quotes in captions or stories, or even adapting a popular meme.
Six Flags, for example, recreated a popular meme showing what their average most loyal fan looks like. A great Halloween promotion post that for sure grabbed the attention of their Instagram followers.
4. Inform visitors about your special events
What's the best way of letting visitors know about the ‘shouldn’t be missed’ event? Once, again, social media. Create posts showing why visitors should be attending. Share pictures or videos of your in-venue decorations, or even let them know about the great offers they should take advantage of.
Look at Wunderland Kalkar and their Instagram promotion for their ‘Winter Wunderland’. A great way of giving the audience a sneak peek of what waits for them in the venue.
5. Be authentic and show your visitors who you really are
Last, but not least, we should not forget that social media is ultimately just a way of showing visitors who you really are, so you can connect on a more personal level. Behind-the-scenes posts are a great way of doing that.
Take a look at Europa Park’s Tiktok account. They show videos of their operational team so their audience can get to know the people behind the experience.
It’s what ?!? 😂 #opportunity #EuropaPark #dreamjob♬ original sound - Teacher kendy
Bonus: Another way of reaching your audience with the help of social media is by making sure that your venue is instagrammable. This is probably one of the best and most effective ways of encouraging user-generated content and turning visitors into ambassadors. But if that word doesn’t ring a bell, we have a full guide on how attractions can be instagrammable.
Now it’s your turn to master social media this year. Observe, create and combine some of these creative content ideas. Take it one step further and give it a personal touch, and you will be getting these likes faster than you think!