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Market Research - Consumer Attitudes to Dynamic Pricing for Visitor Attractions in the UK

Together with Baker Richards we led a research to study consumer attitudes to dynamic pricing for Visitor Attractions. We share strategic insights into how pricing variations can be effectively used by attraction operators to give visitors a better experience, increase sales and optimise attendance.

What to expect in this research?

The research interviewed 550 adults in the UK who have been to a visitor attraction in the last 12 months, approaching different topics: 

  • Dynamic pricing understanding and approval

  • Pricing experiments
    • Advance booking discount
    • Price thresholds and capacity scarcity
    • Uncertain gate price
    • Timeslot price variation
    • Discount offer
    • Gate price difference

Do you want to know more about Dynamic Pricing? Learn everything about it in our free eBook on the topic!