Market Research - Consumer Attitudes to Dynamic Pricing for Visitor Attractions in the UK
Together with Baker Richards we led a research to study consumer attitudes to dynamic pricing for Visitor Attractions. We share strategic insights into how pricing variations can be effectively used by attraction operators to give visitors a better experience, increase sales and optimise attendance.
What to expect in this research?
The research interviewed 550 adults in the UK who have been to a visitor attraction in the last 12 months, approaching different topics:
- Dynamic pricing understanding and approval
- Pricing experiments
- Advance booking discount
- Price thresholds and capacity scarcity
- Uncertain gate price
- Timeslot price variation
- Discount offer
- Gate price difference