5 Emerging Trends in the Leisure Industry

Trends in the leisure industry are always evolving, which is only mirroring the dynamic nature of our field. After many discussions with industry experts, we've noticed a number of current trends that are not only influencing but will also play a pivotal role in shaping the future landscape of the leisure industry worldwide.

Trend 1: Sustainability in the Leisure Industry

In recent years, sustainability has evolved from being a buzzword to a fundamental principle guiding businesses across industries, including the leisure sector. This commitment extends beyond eco-friendly practices and renewable energy initiatives to encompass the digital transformation of venues. Key to this evolution is the reduction of paper usage, with leisure businesses opting for paperless solutions to minimize their environmental footprint. Many visitor attraction venues are developing their own mobile apps, serving as centralized platforms for visitors, ultimately reducing the need for printed materials significantly.

A good example of this digital shift is the adoption of a digital park map within the venue's app, offering visitors user-friendly navigation and real-time updates while contributing to the reduction of paper waste. This dual focus on sustainability and improved guest experience exemplifies the industry's commitment to fostering a greener and more enjoyable future for leisure enthusiasts. Check out our blog post on how to create a theme park map.


Trend 2: Shifting the focus on Visitor Satisfaction

In today's ever-evolving leisure industry landscape, ensuring customer satisfaction remains a top priority trend, driving businesses to take proactive steps toward enriching the customer experience. At the core of this trend lies the necessity to meticulously monitor E-Reputation. Acknowledging the significance of online reviews and social media influence, leisure establishments are increasingly vigilant about managing their digital footprint to assess customer sentiment and address feedback promptly.

Furthermore, there's a growing emphasis on personalized feedback collection methods. Companies are actively engaging with their customers through surveys, interactive platforms, and direct communication channels to gain insights into preferences, concerns, and suggestions. By integrating E-Reputation management and asking feedback directly from consumers, the leisure industry is not only stimulating a culture of continuous improvement but also cultivating stronger, more customer-focused relationships. Learn more about tools to help you deliver a better visitor experience.


Trend 3: Implementing AI in your leisure business 

Another prominent trend in the leisure industry is the integration of artificial intelligence (AI) to enhance business operations, with dynamic pricing standing out as a prime example. AI is revolutionizing how leisure establishments manage pricing strategies by using algorithms that analyze real-time data, market demand, and various influencing factors.

Dynamic pricing allows businesses to optimize costs and maximize revenue by adjusting prices in response to changing market conditions. This not only ensures competitiveness but also provides a personalized and responsive pricing structure that aligns with customer demand. By leveraging AI for Dynamic Pricing, the leisure industry is not only streamlining operational efficiency but also staying agile in a dynamic market, ultimately offering a more tailored and attractive experience to customers. 

Just check out some of the latest innovations of pricing strategies


Trend 4: Having an ecosystem that integrates easily

The adoption of Application Programming Interfaces (APIs) is yet another trend transforming how leisure businesses operate. A platform centered around APIs facilitates smooth connections among diverse services and platforms, promoting innovation and collaborative efforts. This trend is notably observed in the evolution of integrated booking systems, collaborations with third-party entities, and the establishment of all-encompassing leisure ecosystems.

One example of utilizing APIs in the leisure industry is connecting your existing Point of Sale (POS) system to a new ticketing platform. By integrating the POS system's API with the ticketing platform, leisure businesses can streamline operations and enhance customer experience. This integration allows for seamless synchronization of data between the POS system and the ticketing platform, enabling real-time updates on inventory, sales, and customer information. As a result, staff can efficiently manage transactions, track sales performance, and provide personalized service, while customers benefit from faster and more convenient ticket purchases. I

Sounds like the perfect scenario right? Learn more about choosing the suitable integrations for your leisure business.


Trend 5: Personalize visitor experience before, during and after

Last but certainly not least, another visible trend in the leisure industry is personalized engagement with visitors before, during, and after their experience. Recognizing the importance of personalized communication, leisure businesses are actively investing in strategies that establish a connection with visitors at every stage of their journey. 

Prior to visits, personalized communication takes the form of targeted marketing, social media engagement, and tailored promotional materials, creating anticipation and excitement. During the experience, businesses leverage mobile apps, interactive exhibits, and real-time communication to enhance visitor engagement, ensuring a seamless and enjoyable stay. Post-visit, personalized follow-ups, loyalty programs, and feedback forms continue the conversation, fostering a sense of community and encouraging repeat visits.

This trend underlines the industry's commitment to not only providing exceptional on-site experiences but also to nurturing lasting relationships with visitors that extend beyond the visit itself. Read more about personalized visitor experience before, during and after.


As the leisure industry continues to evolve, businesses that embrace these trends will not only stay relevant but also thrive in attracting and retaining visitors in an increasingly competitive landscape. From sustainable practices to cutting-edge technologies, these trends are reshaping the leisure industry, promising a future where customer satisfaction and innovation go hand in hand.

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