Andy Povey joins Convious as UK and Ireland Managing Director

January 2022

andy-v2Andy Povey has joined leading experience economy software developer and app innovator Convious as Managing Director for UK and Ireland. He joins the team in the UK including Business Director Adam 

Thompson to further grow the company and bring the benefits of integrated end-to-end sales and marketing platforms to theme parks, zoos, aquariums and wellness destinations.

Andy has over 20 years of experience in the leisure industry and has held prestigious positions for operators including Merlin and suppliers including Gateway Ticketing. He specialises in developing and implementing business intelligence and customer tracking strategies and has a proven track record of successfully growing companies into new market sectors and geographies.

Andy will be leading Convious’s ambitious growth plans in the UK and developing SaaS solution offerings that combine operations management, ecommerse and visitor experience functionalities, all from one comprehensive cloud platform.

Andy Povey, UK and Ireland Managing Director for Convious comments:

“The Covid pandemic has accelerated digitisation by three to four years, making ecommerce a ‘must-have’, rather than a ‘nice-to-have’. The result of this has been a lot of rushed decisions from operators who were forced to react and implement systems that don’t connect with their wider ecosystems and workflows."

“I am looking forward to working with destinations to help them consolidate and grow, leaving legacy systems in the past and embracing a new way of operating that is AI-driven to manage all internal operations from a single place.”


In December, Convious announced that it has raised $12M in Series A funding with venture capital firm Begin Capital. Over the course of 2022, the company plans to expand further with offices set to open in the US, France, Germany and its sales and the product development teams growing from 65 to 125 people.  


Camiel Kraan, Founder and CEO of Convious says:

“We are delighted to be welcoming Andy to our team. His vast experience and expertise will be invaluable as we move into the next phase of our journey, growing our business in the UK and beyond. This is an exciting time of transition for the experience economy to modern, cloud-based platforms and Andy will be crucial in supporting our clients on this next phase of digital transformation.” 

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