Convious secures Series A funding extension
Attractions management platform innovator Convious has received an additional $9 million of Series A funding to support its next development phase. This has been secured by venture capital and private equity firm Wille Finance, with the participation of Orbit Capital, and existing investors. The extension of the round brings the total value of the Series A to $20 million, in combination of equity and debt.
Convious is leading the way in the experience economy with the development of one platform that streamlines and unifies all aspects of operations, including eCommerce, crowd management, F&B, marketing, retail, sentiment analysis, and the guest experience through an onsite mobile app.
This uses intelligent AI algorithms and a data-driven approach to connect with guests before, during, and after their visit, and optimise bookings rates with dynamic and real-time pricing configurators and a personalised sales journey.
Wille Finance invests in growth companies who are leading the way with innovations in software and life science, with a portfolio of over 100 companies globally. The firm acts as a long-term investor and reliable partner for entrepreneurs.
Orbit Capital is a growth-stage investor supporting that supports European tech & tech-enabled businesses at the scale-up stage. Since inception in the year 2019, it has supported 15 companies in their expansion, with both debt and equity investments.
Camiel Kraan, Founder and CEO of Convious explains:
“Experience economy businesses have been through a tremendous amount of change and continue to transition, with emerging technologies and platforms bringing opportunities to reach new audiences and markets. This funding extension will allow us to continue to innovate at the rapid pace that we have become renowned for.
“We represent a selection of the biggest names across the theme park, museum, zoo and aquarium sectors and will continue to evolve our platform based on the needs of the market for all venue types, sizes and global locations.”
Cyril Petit, Tech Investor VC Investor at Wille Finance comments:
"We are happy to join Convious as a new investor and to support the company throughout its next development phase. We are joining an innovative and passionate team that strives to transform the offline entertainment industry through technology.
“We are convinced of the company’s capacity to develop state-of-the-art solutions allowing businesses in the leisure and entertainment sector to optimize operations and revenue, thereby making Convious’s offering particularly well-suited to tackle today’s challenges.
“We believe in the company’s vision and are looking forward to seeing how Convious will continue to contribute to the future of the industry.”
Lukas Macko, Principal at Orbit Capital:
“Convious is on track to become the leading Attraction Management System for large and mid-market experience economy operators. The company has shown remarkable growth and progress in recent years. It not only offers a comprehensive suite of modules, ranging from bookings and and sales management to operations planning but has also proven ability to devise innovative solutions. These capabilities uniquely equip Convious to address the evolving challenges of the leisure and entertainment sectors, boosting their operations and revenue.”
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