Guide to holiday marketing for visitor attractions

As the crisp fall air sweeps away the last days of summer, a season of opportunities begins. Seasonal holidays like Halloween and Black Friday aren't just dates on the calendar. These hottest sales moments of the year are the perfect time to spark excitement, increase engagement, and drive sales at your attraction. 

Convious' tools transform every seasonal opportunity into real revenue, delivering memorable experiences for your visitors and measurable growth for your business.

In this guide, we’ll share some fun and proven holiday marketing ideas to help you make the most of the season.

Start now and take your attraction to the next level!

1. Optimize the shopping experience

In the season of giving, visitors are constantly searching for ways to celebrate and share memorable gifts. Providing a seamless shopping experience from browsing to purchasing is essential. Highlight special promotions or limited-time offers clearly during checkout to create a sense of urgency and encourage action. 

At the same time, a smooth and enjoyable browsing experience keeps guests coming back. Clear navigation, with high-quality visuals, clear calls to action, and multiple payment options. Offering flexible payment options and an easy checkout process helps reduce abandoned bookings. It also makes visitors feel valued and confident in their choices.

2. Set up engage tools to enhance your marketing efforts

Holidays are the perfect time to capture attention and drive interaction. With smart engagement tools, you take your holiday marketing strategy to the next level. Incorporate special trigger buttons, wonder bars, and personalized emails to capture your audience's attention. Pre-event emails can generate excitement, while post-event emails can gather feedback and encourage repeat purchases.

On-site tools like this Halloween-themed trigger button creates buzz that turns web traffic into ticket sales.

3. Turn first-time visitors into long-time loyals

Instead of chasing only one-off ticket sales, think bigger. Seasonal holidays are the perfect moment to position memberships or loyalty programs as the ultimate holiday gift. Many guests are looking for meaningful gifts or value-packed offers. Memberships provide both, a gift that lasts all year and a way to deepen guest relationships.

Position memberships as the “perfect holiday gift” and highlight perks like unlimited visits, discounts, or exclusive events. This not only boosts immediate revenue but also extends engagement well beyond the holiday season.

4. Transform seasonal traffic into revenue

During peak season, every visitor is an opportunity. Real time pricing changes automatically based on demand, time, and availability. This helps you get more value on busy and slow days.

Meanwhile, seamless online checkout and Convious kiosks remove barriers, reduce queues, and encourage more purchases. Visitors can quickly book tickets, redeem promotions, or add extras in seconds, turning every interaction into an upsell opportunity.

Instant activation of seasonal promotions across all channels ensures you connect with visitors at the perfect moment. Every promotion, upsell, or discount reaches your guests easily, whether online or at kiosks. This helps increase revenue and improve the visitor experience.

5. Get creative with social media

Your community is scrolling, and you want to be the spark of their holiday excitement. Social platforms are where holiday marketing becomes an experience in itself. Share behind-the-scenes glimpses of festive preparations, spotlight user-generated content, and showcase special events to build excitement.

Campaign ideas include holiday countdowns, themed giveaways, or interactive polls. Use Instagram, TikTok, Facebook, and X to show off holiday moments and grow your reach through engaging content.

Want more inspiration? Read our blog post: "5 Creative ways attractions can master social media!".

The holiday season is a prime opportunity to turn festive spirit into lasting connections. From conversion optimisation at checkout to memberships and social engagement, each step contributes to maximising revenue.

We hope you find these tips useful and are ready to rock the upcoming holiday season. Whether you have questions or extra tips to share, our team is here for you. Click the button below to connect. We would love to have a talk with you!