Guide to holiday marketing for visitor attractions

As summer fades away, the holiday season rolls in, bringing the perfect chance to boost your marketing and drive sales at your attraction. 

To make the most of this festive time, it’s smart to start planning early. In this post, we’ll share some fun and proven holiday marketing tips to help you turn seasonal cheer into a sales boost. 

Ready to get started? Let’s dive in!

1. Optimize the shopping experience

There is no secret that seasonal holidays bring great opportunities to attract visitors looking for ways to celebrate or find the perfect gifts for their loved ones. Providing a seamless shopping experience from browsing to purchasing is essential. Emphasize special events within your checkout process to highlight promotions and limited-time offers, which can boost conversions by creating a sense of urgency.

Additionally, ensure the browsing experience is as user-friendly as possible. Clear navigation, high-quality images, and detailed product descriptions can significantly impact customer engagement. Offering various payment options and a simple checkout process can also reduce cart abandonment and improve overall customer satisfaction.

2. Set up engage tools to enhance your marketing efforts

Engagement tools can play a crucial role in enhancing your holiday marketing strategy. Incorporate special trigger buttons, wonder bars, and personalized emails to capture your audience's attention. Pre-event emails can generate excitement, while post-event emails can gather feedback and encourage repeat purchases.

Interactive features like countdown timers, pop-up notifications for special offers, and exit-intent popups can also keep visitors engaged, reducing bounce rates. These tools create a dynamic shopping experience that can boost conversion rates and drive revenue.

 Take a look at this Halloween-themed trigger button. It's effective not only in grabbing your visitors' attention, encouraging them to buy a ticket, but also in promoting any Halloween event you might have.

3. Add an extra boost with your own app

Having your own app can significantly enhance your holiday marketing strategy. An app provides a personalized shopping experience, delivers push notifications for special deals, and offers easy access to your products and services. It also enables seamless integration of loyalty programs and exclusive app-only discounts.

Moreover, apps offer a more streamlined and convenient shopping experience, which is especially valuable during the busy holiday season. The ability to shop on-the-go and receive instant notifications about sales and promotions can greatly boost customer engagement and drive sales.

 For example, with the Tap App by Convious, you can manage in-app placements that directly link to Halloween or Christmas categories. This allows you to effortlessly showcase special events and capture visitors' interest.

4. Get creative with social media

Social media is an essential tool for any holiday marketing plan. Use it creatively to capture the festive spirit and engage your audience. Share behind-the-scenes glimpses of your preparations, holiday-themed content, and user-generated posts to foster a sense of community.

Consider running contests, giveaways, and collaboration campaigns to expand your reach. Start by using popular platforms like Instagram, TikTok, Facebook, or X (formerly Twitter) to visually showcase your special events and attract attention.

For more tips on how to master social media during the holiday season, make sure to check out our blog post "5 Creative ways attractions can master social media!".

5. Measure your success

Measuring the success of your holiday marketing efforts is essential to understanding what works and what doesn't. Set and track key performance indicators (KPIs) such as conversion rates, average order value, and customer acquisition costs.

Gather feedback from your customers through post-event emails and surveys to gain insights into their shopping experiences. Analyzing this data will help you refine your strategies and improve your future holiday marketing campaigns.

We hope you find these tips useful and are ready to rock the upcoming holiday season. If you have any other questions or simply want to share any extra tips you have, feel free to reach out to our team via the button below. We would love to have a talk with you!