How Movie Park Germany took control of their visitor flow with Convious Crowd Control

The Challenge: Capacity Limits and Unreachable Guests

When capacity restrictions hit, Movie Park Germany faced two problems at once. First, daily capacity was cut from a maximum of 25,000 guests to just 8,000, and the park continued operating cautiously at that reduced level. Second, a third of its tickets were sold through resellers as undated, unregistered admissions. Guests simply showed up whenever they liked, which left the park unable to forecast visitor numbers or contact those guests in advance.

"The weather has always played a big role," explains Michael Höfig, Head of Sales at Movie Park Germany. "In the past, we had no way of contacting our customers who had bought undated tickets online." That made upselling and advance planning difficult.

The Solution: Convious Crowd Control

Convious Crowd Control is a visitor flow management module that integrates advanced registration, fixed-day booking, and time-slot reservations into a park's existing booking and website system. Movie Park Germany already knew Convious through its partnerships with other parks operated by the same company, and turned to the Dutch technology firm to integrate the solution quickly and flexibly.

The result was a system where guests register in advance, book a fixed day, and gain direct entry on arrival using a mobile phone ticket. With a few clicks, guests can also reserve parking and time slots for popular attractions, or change a reservation when plans shift.

Reaching Every Guest: Personalised Pre-Visit Communication

Advance registration gave the park a direct line to every guest, including the reseller customers it previously could not reach.

"Suddenly, we were able to inform our guests about promotions and special offers in advance," says Höfig. "This makes it a lot easier for us to upsell before their visit. And since they are registered with us, we can now provide accurate weather forecasts to all our guests, even those whom we previously could not reach because they had undated tickets or season passes."

This turned a contact-tracing requirement into a personalisation channel spanning the full visitor journey — pre-visit offers, on-the-day mobile entry, and ongoing communication.

Eliminating Queues with Time-Slot Booking

Time-slot booking lets guests reserve a fixed arrival window for high-demand attractions, so they arrive when it suits them rather than joining a queue. Movie Park Germany proved the model at scale during its Halloween Horror Festival, the largest event of its kind in Europe, drawing 300,000 horror fans across October.

"Without Convious Crowd Control, we would probably have had to cancel our Halloween festival," says Höfig. For indoor attractions like the Hostel Maze and Chupacabra House — the festival's biggest draws — the park offered 15-minute time slots from 6pm to 10pm. Guests checked availability online, booked a slot, and arrived with near-zero waiting time, enjoying the attractions in small groups.

"Our guests love it, because it means hardly any waiting time. And for us, it means full compliance and more reliable planning."

See it work for your venue

Convious Crowd Control helps theme parks, zoos, and museums manage visitor flow, eliminate queues, and turn capacity management into a revenue opportunity. Get in touch with our team to see how it would work for your attraction.

“With Convious, we always have a fixed contact person who can be reached even on weekends, which is when we are busiest. As a theme park, that’s exactly the kind of reliability we need from our partners.”
– Michael Höfig, Head of Sales, Movie Park Germany

Convious is an AI-driven, all-in-one e-commerce platform specifically designed for the leisure and attractions industry, such as theme parks, zoos, and museums. It enables operators to manage ticketing, dynamic pricing, and visitor engagement in one place to increase conversions and enhance the guest experience from booking to visit. With our eCom, Self-service Kiosks, and Point-of-Sale solutions, we turn first-time visitors into long-time loyals.