How to understand your online visitors' behavior and improve their online experience: The Art of Personalization

You’ve probably heard this a thousand times: "It’s the Era of Information and the Digital Revolution". "We are living in a constantly connected and fast-changing digital ...
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The Ultimate Guide to ITB Berlin 2019

It’s the ITB time of the year! This March, the world’s leading companies from the leisure and hospitality sector will come together in Berlin to join the industry’s biggest and ...
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Engage to sell: How data can help you create personalised website experiences and win more customers.

Let’s start at the very beginning: It’s about how people see your business that determines whether they will spend their time with you. And funny enough, the way they see you, ...
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10 ways Artificial Intelligence can help ZOOs, Theme Parks, Museums, and the entire leisure industry

By Marion Vetter Suppose you are the director of The Big Elephant ZOO. The park looksperfect, you have a cool website. But HOW are you gonna make surepeople choose for your ...
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5 Strategies for Conversion Optimization

Having a website is basic to success in most industries. With so many tools out there it’s easy to get your homepage, web store, or blog up and running even if you don’t have ...
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How to convert more visitors with data-driven exit-Intent messages?

Exit-intent pop-ups. Do you love it or hate it? It doesn’t really matter because they are everywhere anyway. Messages triggered by exit-intent are the ones that you see when ...
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AI 101 - Artificial Intelligence for Business and Marketing Professionals

Artificial Intelligence is here to stay, no matter what. But do you know what is this "A.I. thing" all about? Many business professionals have the chills anytime the word A.I. ...
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How personalization helps companies to boost online sales

You've probably heard the words 'big data','data-driven', and 'personalization' before. These concepts have become more and more popular among every industry, and especially ...
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