Beyond the turnstiles: What about conversions?

Watch this session by industry experts from Rubber Cheese and Convious, where from Kelly Molson, Founder of Rubber Cheese, and Kimberley Prenger, Revenue Optimization Specialist at Convious talk about website optimization strategies. After insightful presentations, participate in a panel discussion with Dominic Jones (CEO, The Mary Rose) and Simon Addison (Visitor Business and Performance Manager, Bath & North East Somerset Council) to gain valuable insights into conversion optimization for visitor attractions.

Beyond the turnstiles: What about conversions?

Thursday 14 March

15:00 CET/ 14:00 GMT -


What can you expect in this webinar?

  • Understand the basic of optimizing your website for improved conversion rate
  • Learn tips and tricks on how to maximize your online sales 
  • Understanding the power of data in your visitors’ online experience
  • Interactive Panel Discussion on the topic of conversion for visitor attractions
  • Get answers to all your questions during the live Q&A session

Meet the hosts


Kelly Molson

Founder of Rubber Cheese, a web development agency developing revenue building websites for visitor attractions.

Rubber Cheese partners with ambitious visitor attractions like Eureka! The National Children’s Museum, Holkham, Pensthorpe and The National Marine Aquarium. As digital partner to Pernod Ricard and Chivas Brothers, we support the Plymouth Gin Distillery, Aberlour, Scapa, Strathisla and The Glenlivet Whisky distilleries.

Ask her how they achieved a 316% increase in tour bookings and product sales within 3 months for a distillery visitor centre, or how they saved one visitor attraction over 972 staff hours on average each year, and you'll have the answer!

Kimberley Prenger

Kimberley Prenger

With a background in psychology and consumer behaviour, Kimberley is using her experience to help Convious partners maximize their potentia revenue while ensuring the best visitor experience.

Always happy to share her tips and tricks on how to transform your consumers digital journey into an unforgettable one.


Dominic Jones

Dominic is a passionate, driven leader who has worked at a senior executive level across Africa, Asia, Australia, India, Middle East, and Europe who is relentless about delivering revenue and results. Able to network and develop relationships at every level including ability to inspire those that work with him and for him. Innovation comes naturally especially when developing future growth strategies and marketing sales whether short or long term. Finds job satisfaction by exceeding his internal and external Customers expectations.

Simon Addison - Visitor Business and Performance Manager at Bath & North East Somerset Council

Simon Addison

Simon provides strategic leadership across our Visitor Experience, Facilities, Business Analysis and Systems teams. I am accountable for the provision of an outstanding visitor experience to visitors to the Roman Baths and Victoria Art Gallery and continued financial sustainability of Heritage Services.

Beyond the turnstiles: What about conversions?