The Hitchhiker's Guide to working fully remote

I'm a seasoned remote worker. I've been working as a remote software development consultant since 2012. And as much fun as coding brings to my life, the key factor that made me ...
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From art to science: pricing revolution within the leisure industry

  It happens to be my good day, so I’m going to spare you all the definitions. Why would you care anyway? Anyone who went to school knows that most definitions have little in ...
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How Artificial Intelligence will take your Digital Marketing to the next level

It is an unarguable fact that artificial intelligence (AI) is revolutionising industries with its ability to analyse data and learn from it, and will continue to do so even ...
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Engage to sell: How data can help you create personalised website experiences and win more customers.

Let’s start at the very beginning: It’s about how people see your business that determines whether they will spend their time with you. And funny enough, the way they see you, ...
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10 ways Artificial Intelligence can help ZOOs, Theme Parks, Museums, and the entire leisure industry

By Marion Vetter Suppose you are the director of The Big Elephant ZOO. The park looksperfect, you have a cool website. But HOW are you gonna make surepeople choose for your ...
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Why you should be continuously AB testing your website

What do visitors say about your website when you are not around? Although it's hard to say, we all know that it could be the difference between selling your tickets, or not.
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Why you should be selling tickets and admissions on your website

Recently, while talking to some managers of the leisure industry, an interesting question popped up: "What would be better, to sell the admissions on their own websites, or ...
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How can habit-forming products increase conversion rates

We've been talking about conversion rates and how to optimize it for a while now. From posts like the '5 strategies for conversion optimization' to 'How a culture of growth can ...
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