Bridging experience and technology to adapt to a post-pandemic world

Now that we are going through this pandemic; we all miss our freedom, our spontaneous trips, and our experiences. After being stuck at home for so long, everyone is feeling a ...
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Attractions’ eCommerce Maturity Model: Where Do You Stand?

The pandemic has overshadowed many areas of the Experience Economy, having a devastating impact on its profitability, due to its sudden and inevitable decline in economic ...
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How do Disneyland, crowds and dynamic pricing relate?

Due to the measures upon COVID-19, many attractions and theme parks around the world were forced to close their gates. This had a major impact on the prosperity of parks and ...
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3 overlooked facts about the post-pandemic experience economy

Many companies keep on focusing on their product, improving its features, its price or any other characteristic, but the truth is, there has been a huge shift in consumer ...
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The future of museums: Is your museum ready?

Due to the spread of the coronavirus, many museums around the world were forced to close their gates shut and bring their activity to a halt, but that has not stopped them from ...
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5 ways dynamic pricing can help leisure fight COVID19

Uncertainty paved the bumpy road that we all staggered through this past year, and although we’ve made it past the finish line and into a new decade, predictability still seems ...
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How customer-centric is your leisure business? 5 keys to consider.

All leisure marketers know that their guests are their most valuable asset. Having a loyal audience that loves your venue generates recurring business and word-of-mouth ...
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Generating extra revenue with data-driven email marketing

As digital marketers in the leisure industry, one of the primary goals we thrive to achieve is to increase the reach and brand awareness of our zoo, theme park, wellness venue, ...
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