By Suania Cereceda on 7/21/21 12:25 PM
The last couple of years have been a rollercoaster ride (pun intended), but I think we can all agree that we have acquired the equivalent of 5 years of knowledge. Our industry had to quickly adapt, learn, try out new strategies, adapt again, and so forth and so on. Kind of an endless loop.
In this road of adapting and embracing technology as the new attraction manager’s best friend, we are making a compilation of 5 free resources that will keep you up to date with the latest innovations in the attraction industry.
1. For those who are looking to up their revenue
One of the biggest questions and concerns we hear from different attractions manager is winning back some lost revenue. And this is not only related to those months attractions were closed, but also now that they are open and operating at a reduced capacity, there is a revenue gap.
Dynamic Pricing comes as a great solution in order to balance capacity with revenue uplift. It has been used by renowned theme parks and zoos such as Disneyland and Hannover Zoo. You might read these big names and say “dynamic pricing is not for me”, but we might prove you wrong. Tune in to our free webinar with our COO and learn how Dynamic Pricing works.
2. For those who are looking for trends
Keeping up with the latest is always a challenge, especially now that everything is changing so fast. There is no doubt that trends, whether created by humankind in a rather societal context or brought forth by external influences, are among the main drivers of today's economy.
Ultimately, the pandemic brought forth an acceleration of digitization - more customer-focused, innovative, and technologically collaborative than ever imagined. Experts even say that the pandemic has made many sought-for developments accelerate at triple the speed that was initially expected and planned.
Do you want to learn more about trends that are here to stay?
3. For those who want to depend less on channels and sell more direct
Depending on third parties and resellers is one of the pre-pandemic trends that will probably not move forward. What will? Staying close to your customer and keeping a direct relationship with them. And it’s not just us saying it. It has been widely proven during a global pandemic that has turned the whole world upside down.
Even in the face of such a crisis, companies who were selling direct-to-consumer (D2C) have come out in a position of strength, as opposed to businesses that were stuck in their traditional legacy systems. They had to adapt quickly to start selling more direct, building their own webshops for the first time almost overnight.
Is this something you have struggled with? Then you should definitely check one of our latest free eBooks:
4. For those who want to see how others are doing it
Sometimes, we just want to see how others are doing it, and succeeding at it. Concepts such as Dynamic Pricing, digitalization, eCommerce, and more, could sound a little intimidating.
In this ebook, you’ll find a compilation of success stories, which showcase not only that the leisure world is ready for dynamic pricing, but moreover, the great success and growth that real-life companies across very diverse verticals have experienced as a result of shifting from a static pricing strategy into a dynamic and data-driven one.
5. For those who want to optimize their eCommerce
After the boom of eCommerce due to the pandemic, this is now an increasingly relevant topic for attractions, who have to adapt to new and more effective ways of selling online. The pandemic accelerated eCommerce growth, with online sales reaching a level not previously expected until 20022.
In fact, in 2020, eCommerce revenues were up more than 30%, and this past year has rapidly accelerated online retail marketing trends that are here to stay. So, as the world shifts online, attractions must adapt to the new landscape and find new and better ways to serve their online customers.