The Ultimate Guide to ITB Berlin 2019

It’s the ITB time of the year! This March, the world’s leading companies from the leisure and hospitality sector will come together in Berlin to join the industry’s biggest and ...
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From art to science: pricing revolution within the leisure industry

  It happens to be my good day, so I’m going to spare you all the definitions. Why would you care anyway? Anyone who went to school knows that most definitions have little in ...
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Engage to sell: How data can help you create personalised website experiences and win more customers.

Let’s start at the very beginning: It’s about how people see your business that determines whether they will spend their time with you. And funny enough, the way they see you, ...
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Why you should be continuously AB testing your website

What do visitors say about your website when you are not around? Although it's hard to say, we all know that it could be the difference between selling your tickets, or not.
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Why you should be selling tickets and admissions on your website

Recently, while talking to some managers of the leisure industry, an interesting question popped up: "What would be better, to sell the admissions on their own websites, or ...
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How can a culture of growth influence conversion rates?

A quick search on google trends shows that 'Growth' is a trending topic. Terms like 'growth hacking' and 'growth managers' have become more and more popular in the last few ...
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Five ways to optimize conversions by fighting cart abandonment

Cart abandonment is tough. You spent time creating your website, preparing each page carefully, adding great copy, optimizing images, making sure that everything is up and... ...
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5 Strategies for Conversion Optimization

Having a website is basic to success in most industries. With so many tools out there it’s easy to get your homepage, web store, or blog up and running even if you don’t have ...
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