10 best practices to optimise your online ticket shop
Online ticket sales are still a must-have for any attraction. Yet now that we are returning to more in-venue ticket selling, there’s a risk that fewer visitors will buy their tickets online. If that happens, attraction operators will miss out on many key advantages that digital ticket-selling brings, including:
- Access to more data about their visitors
- The power to plan the right staffing and inventory levels accurately in advance, based on how many dated tickets you sell
- The ability to create more personalised visitor experiences
- Opportunities for upselling, remarketing and building visitor loyalty
In this ebook we give you all the tips and tricks to make sure your e-shop is at the top of its conversion optimisation!
What to expect in this eBook?
How to optimise your online ticket-shop using:
- Optimised CTAs
- The right amount of choices
- Smart upselling
- Optimised content
- Mobile first
- A/B testing
- And so much more...