10 best practices to optimise your online ticket shop
Online ticket sales are still a must-have for any attraction. Yet now that we are returning to more in-venue ticket selling, there’s a risk that fewer visitors will buy their tickets online. If that happens, attraction operators will miss out on many key advantages that digital ticket-selling brings, including:
Access to more data about their visitors
The power to plan the right staffing and inventory levels accurately in advance, based on how many dated tickets you sell
The ability to create more personalised visitor experiences
Opportunities for upselling, remarketing and building visitor loyalty
In this ebook we give you all the tips and tricks to make sure your e-shop is at the top of its conversion optimisation!