Convious announces their new CFO
Convious, the leading all-in-one SaaS platform for the leisure industry from Amsterdam, announced that Aad Verveld joined the team as the new Chief Financial Officer. Over the past twelve years, Aad has managed several fast growing companies as CFO. He brings on board extensive experience in investment and financing rounds, M&A, start-ups and scale-ups. His international experience includes setting up companies in several countries, among which Germany, UK and the USA.
The addition of Aad Verveld as CFO fits in with Convious ambitious growth plans. While the company already doubled in revenue in 2021, the platform will continue to expand in the coming year. They are planning to introduce their own payment platform, tailored to the experience economy. In order to service the broad and rapidly growing portfolio of clients in the leisure industry, the team will double across all key departments— currently Convious employs 65 people, aiming for 125 in the coming year. After launching offices in the UK and in France in 2021, global expansion will extend to the US in 2022.
“I am thrilled to welcome Aad Verveld to our team.” Camiel Kraan, CEO and founder at Convious, states. “His vast financial experience and expertise within the scale up and leisure industry is invaluable as we move into the next phase of our journey, growing our business worldwide. Aad will play a key role in further professionalising and structuring the company to tailor to our customer needs .”
New CFO Aad Verveld states: “I am really excited to join Convious on their roadmap to accelerate and contribute to their success. Their vision of a full e-commerce platform for the leisure industry is a strong business foundation, it helps leisure businesses perform better, both online and offline. My strengths lie in effectively translating strategy and vision to operations. I cannot wait to get started”.
Convious enables leisure operators to connect with their visitors, enhance their experience, increase conversions and manage all internal operations from a single place. Convious is processing all sales transactions, including tickets, food, and even hotel accommodations. Its AI-based platform helps convert visitors with personalized offers, sell tickets at dynamic real-time prices, provides frictionless buying experience and analytics on the guests’ experience. Over 125 companies from 16 countries including SnowWorld, Plopsa Group and Looping Group use Convious to drive visitors directly through their own channels with better results: in 2021, Convious increased their conversion ratio by 86% on average.