What we learned at this year's ITB and what's in it for you!

Though it feels like ages, it hasn’t been so long since we got back from the ITB experience and we have to say, it’s been a couple of busy post-event days! You probably know ...
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How to understand your online visitors' behavior and improve their online experience: The Art of Personalization

You’ve probably heard this a thousand times: "It’s the Era of Information and the Digital Revolution". "We are living in a constantly connected and fast-changing digital ...
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The Ultimate Guide to ITB Berlin 2019

It’s the ITB time of the year! This March, the world’s leading companies from the leisure and hospitality sector will come together in Berlin to join the industry’s biggest and ...
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From art to science: pricing revolution within the leisure industry

  It happens to be my good day, so I’m going to spare you all the definitions. Why would you care anyway? Anyone who went to school knows that most definitions have little in ...
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10 ways Artificial Intelligence can help ZOOs, Theme Parks, Museums, and the entire leisure industry

By Marion Vetter Suppose you are the director of The Big Elephant ZOO. The park looksperfect, you have a cool website. But HOW are you gonna make surepeople choose for your ...
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Why you should be continuously AB testing your website

What do visitors say about your website when you are not around? Although it's hard to say, we all know that it could be the difference between selling your tickets, or not.
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How can habit-forming products increase conversion rates

We've been talking about conversion rates and how to optimize it for a while now. From posts like the '5 strategies for conversion optimization' to 'How a culture of growth can ...
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How can a culture of growth influence conversion rates?

A quick search on google trends shows that 'Growth' is a trending topic. Terms like 'growth hacking' and 'growth managers' have become more and more popular in the last few ...
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