The Ultimate Guide to ITB Berlin 2019

It’s the ITB time of the year! This March, the world’s leading companies from the leisure and hospitality sector will come together in Berlin to join the industry’s biggest and ...
Read More

From art to science: pricing revolution within the leisure industry

  It happens to be my good day, so I’m going to spare you all the definitions. Why would you care anyway? Anyone who went to school knows that most definitions have little in ...
Read More

10 ways Artificial Intelligence can help ZOOs, Theme Parks, Museums, and the entire leisure industry

By Marion Vetter Suppose you are the director of The Big Elephant ZOO. The park looksperfect, you have a cool website. But HOW are you gonna make surepeople choose for your ...
Read More

Why you should be continuously AB testing your website

What do visitors say about your website when you are not around? Although it's hard to say, we all know that it could be the difference between selling your tickets, or not.
Read More

How can habit-forming products increase conversion rates

We've been talking about conversion rates and how to optimize it for a while now. From posts like the '5 strategies for conversion optimization' to 'How a culture of growth can ...
Read More

How can a culture of growth influence conversion rates?

A quick search on google trends shows that 'Growth' is a trending topic. Terms like 'growth hacking' and 'growth managers' have become more and more popular in the last few ...
Read More

Five ways to optimize conversions by fighting cart abandonment

Cart abandonment is tough. You spent time creating your website, preparing each page carefully, adding great copy, optimizing images, making sure that everything is up and... ...
Read More

5 Strategies for Conversion Optimization

Having a website is basic to success in most industries. With so many tools out there it’s easy to get your homepage, web store, or blog up and running even if you don’t have ...
Read More