How do Disneyland, crowds and dynamic pricing relate?

Due to the measures upon COVID-19, many attractions and theme parks around the world were forced to close their gates. This had a major impact on the prosperity of parks and ...
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3 overlooked facts about the post-pandemic experience economy

Many companies keep on focusing on their product, improving its features, its price or any other characteristic, but the truth is, there has been a huge shift in consumer ...
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The future of museums: Is your museum ready?

Due to the spread of the coronavirus, many museums around the world were forced to close their gates shut and bring their activity to a halt, but that has not stopped them from ...
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5 ways dynamic pricing can help leisure fight COVID19

Uncertainty paved the bumpy road that we all staggered through this past year, and although we’ve made it past the finish line and into a new decade, predictability still seems ...
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How customer-centric is your leisure business? 5 keys to consider.

All leisure marketers know that their guests are their most valuable asset. Having a loyal audience that loves your venue generates recurring business and word-of-mouth ...
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Generating extra revenue with data-driven email marketing

As digital marketers in the leisure industry, one of the primary goals we thrive to achieve is to increase the reach and brand awareness of our zoo, theme park, wellness venue, ...
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Customer Journey Revolution: Create unique guest experiences

The world of leisure is all about the thrill, the adventure, the fantasy and magic experienced within the venue... It’s all about that kick of excitement you get once you walk ...
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Understanding different data sources and how to use them in your venue

The leisure world is undergoing busy and complicated times, and amidst the daily overwhelm of tasks and duties that leisure managers have to prioritize over, one might wonder ...
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