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Are you Instagrammable? The truth about User-Generated Content 

Social Media – the tool of a generation. A tool used by an experience-driven consumer economy.If your business has survived within this rapidly changing environment until ...

From art to science: pricing revolution within the leisure industry

It happens to be my good day, so I’m going to spare you all the definitions. Why would you care anyway? Anyone who went to school knows that most definitions have little in ...

10 ways Artificial Intelligence can help the entire leisure industry

By Marion Vetter Suppose you are the director of The Big Elephant ZOO. The park looksperfect, you have a cool website. But HOW are you gonna make surepeople choose for your ...

Christmas promotional ideas for the tours and activities industry

5 last-minute promotional ideas to boost your christmas sales.

Santa’s sleigh is already warming up and if you’re any similar to the average first-world citizen then you’re probably also struggling in the mission of finding the perfect ...

5 ways AI will take your wellness venue from good to great

The global wellness market is growing at a shockingly fast pace, and with no signs of slowing down anytime soon, it is experiencing major developments thanks to the latest ...

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3 ways mobile technology can improve ticket sales and guest experience

With the massive adoption of mobile devices, smartphones are becoming people’s favourite tool to navigate the web and book leisure activities. However, mobile technologies are ...

How the wellness market is rapidly changing

There was a time when our contact with wellness was merely occasional. We gave ourselves the luxury of getting a massage twice per year or we visited the spa with our partner ...

6 INDUSTRY TRENDS YOU CAN'T MISS - Insights into the IAAPA 2019 Paris

From the 16th to the 18th of September more than 15.900 people from all around the world came together in Paris for one of the biggest events of the global attractions and ...

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